SEO Training in Panama


Do-It-Yourself Search Engine Optimization (SEO): (2-3 hours)
Learn the basics of SEO and what you can do to improve your website’s Google ranking. Here’s what you’ll learn in this SEO Training in Panama:

  • Overview of search engine optimization key terminology and best practices
  • How to install and use an SEO plug-in
  • How to track your website visits using Google Analytics
  • How to optimize your WordPress website using post tags, hyperlinks, keywords and meta data
  • Where you can get free backlinks for your website
  • Identify internal and external opportunities for SEO (paid and organic)
  • Understanding Google Analytics Basics (1-2 hours)
  • Stop counting hits and start using Google Analytics to its full potential to determine what traffic on your site is valuable.

Here’s what you’ll learn in this training:

  • Learn the interface of Google Analytics and how to get around the dashboard
  • Learn how to compare current reports to previous time periods
  • Understand reporting terms such as sessions, bounce rate, page views, session duration, URLs, etc.
  • Learn how to track mobile and tablet usage on your website
  • Learn how to discover the geographical location of your website visitors
  • Learn how to use secondary dimensions to dig deeper into your traffic reports
  • Understand what’s behind the “Not Provided” keywords in the Organic keywords report and ways to unlock information from this report
  • Learn how to create Goals and track Conversion Rates
  • Understand how to use Conversion Rates to define valuable traffic and actionable next steps
  • Learn how to automate reporting and set up monthly emails with your Google Analytics reports